A relationship may last a lifetime, but the first impression only takes seconds to determine—that is, in the online dating world.
We conducted a national study to determine which cities are quickest to judge dating potential. So which city topped this year’s list?

Using Google Analytics, we discovered that it only takes 7.2 for Salt Lake City natives to decide whether to contact or dismiss the opposite sex.

Here’s our list, according to average browsing time:

The 10 Most Superficial Cities in America
1.) Salt Lake City, UT – 7.2
2.) Portland, OR – 7.7 Seconds
3.) Houston, TX – 8.3 Seconds
4.) Chicago, IL – 8.6 Seconds
5.) Washington, D.C. – 9.8 Seconds
6.) Los Angeles, CA – 10.4 Seconds
7.) Louisville, KY – 11.5 Seconds
8.) Miami, FL – 12.1 Seconds
9.) New York, NY – 13.2 Seconds
10.) Dallas, TX – 13.7 Seconds

Worried that you will be dismissed so fast? Be selfless. Unlike other sites, we give members the opportunity to date attractive members based on their generosity, thus evening out the “playing field” for the introverted or less attractive (not that you already didn’t know.)

Do you agree with this study? What cities are most superficial in your opinion?